Principles of Marketing is a project-based business course that develops student understanding and skills in the functional areas of marketing: channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students acquire an understanding and appreciation of each of the marketing functions and their ethical and legal issues. Decision matrices are employed to aid in market planning.
Recommended: 11th grade
Credit: 5 (one semester)
Prerequisites: Principles of Business and Business Economics
This is the third of six High School of Business required classes for students at John F. Kennedy High School. This class is eligible for concurrent enrollment with Arapahoe Community College (ACC).
By completing all six required classes with a C or better, students can earn 3 credit hours in MAR 216 Principles of Marketing and will receive a High School of Business completion certificate.
JFK High School of Business 